Reports
Our reports present research, insight, and guidance on family-owned businesses, their impact on the economy and society, and the challenges they face. All of our publications are available to access free of charge and on an open-source basis.
Family Business Branding
This report investigates the causes, benefits and challenges associated with openly promoting - or concealing - a firm's status as a family business. Researched and written by Claudia Binz Astrachan and Joseph H. Astrachan.